I am fascinated by people. 

As a former Neuroscience ICU nurse, the human brain is astounding to me. Listening to the words people say, watching how they act, learning what makes them tick. Basically, I’m a pro people-watcher. (Man, I wish I could get paid for that to be my real job.)

I am also the target client for basically every Instagram and Facebook ad. As I realized I was buying half of the things that came across my social media feeds, I started paying closer attention to the ads.

Then I realized that almost all of them were for larger, more established businesses. Ones with giant marketing teams and in-house copywriters.

As a lover of independent boutiques and other small businesses, I realized that so many of them were left to fend for themselves and figure out everything that goes along with advertising (on top of evvvverythingggg else they’re trying to juggle). 

I made it my mission to empower small businesses by helping them (ahem, YOU!) reach their dream clients, get more leads, and make more money!